Meet Steve McGugan. The designer, who never returned from his pilgrimage to the cold north and created Form 2 – a modern classic and the longest living product in the history of B&O.
Hidden beneath the speaker cover of BeoPlay A9 you will find an ancient geometric form. This is the story about how the Fibonacci sequence ended up on a Bang & Olufsen speaker.
Small is good and Bang & Olufsen could have been a case study in science journalist and cultural icon Malcolm Gladwell’s latest book. Read how Malcolm Gladwell sees the underdog brands in a world of Goliaths.
